Having a great looking website with engaging content is no good if nobody knows it is there. even the most average of websites can attract thousands of visitors if it gets its marketing right.
the trouble is that marketing is possibly the most difficult aspect of website design and management, particularly if you are starting from scratch. The old adage ” if you build it, they will come” is rarely true and you will have have to put a considerable amount of time and effort into promoting your website if you want it to succeed.
You will be off to a good start if you have followed the advice offered already. once your site is established, you will be relying on google to bring you much of your traffic, and search engines love clean, well structured, standard complaints code as well as clear and relevant content.
take some time to plan how you are going let the world know about your website when it launches. there are many simple free methods to promote your site, such as using social media sites like face book , twitter LinkedIn, and submitted to free directories. You need to get links to your site in as many as places as possible.
although you can promote your site pretty well without spending a penny, it is often worth paying for targeted marketing, both online and offline.
whatever you do, don’d do nothing. and when your site is up and running, don’t just sit back and admire your work- you’ll need keep promoting your site to keep people coming.
There are software packages to help you identify how you can best optimize your pages and promote your site. check out the comprehensive but pricey search metrics suite at www.searchmetrics.com or traffic travis www.traffictravis.com which also has free version available.