Set your business objectives. Know exactly what you want to achieve online, and set the right priorities and put your plan into place.
There are several ways of going digital which can help your business. Such as building associations on social networks, selling online, finding new customers.
Ask yourself: why, do I want to be online? Like people want to know where you located? One easy way is listing your business in local business directories and local listing of search engines, or online maps, so that your business will show up.
Then decide to build a website to share information about your business. The website should show your opening hours, your location, your prices and the services you offer. You can also show your photos and videos that could invite new customers to walk through your door.
Then set up a social media page– like on Facebook, Google+ or Twitter & LinkedIn which are useful to post photos of your creations, you can offer special deals and to connect with your customers.
By these activities you will soon achieving your goals and more and more people become knowing about you.
Your goals may naturally progress and you now want to shift your focus towards turning visitors into paying customers.
Next step is to add new features to your site like: call to action, Feedback and reviews section where people can say opinions about your services.
This is the time to use digital advertisements to attract visitors, and turn them into customers thus you can start by investing in online advertising.
The last step is very important to make sure that you’re meeting your objectives of digital goals, it’s really important to measure your online progress along the way. Which is done by analytics.