5 Reasons why your business needs a professional website
So you have decided that you need a website and you are probably right. But do you know why you need a website? Do you know exactly what you want from it? It is an important question, but it is surprising that how often people don’t think about what they really expect from having an online presence.
Reasons of you need a website:
There are many reasons why an organisation or business need a website. Off course all of us turn to web before purchasing a product or service, even if we are looking for a real world place to buy it from. If you do not have a web presence you could lose business- but if your website is better than your competitors, it could give you the edge.
A website can be an effective marketing tool and going online will give you a much wider reach then any brick and mortar store or advertising campaign- you can turn a local business into and international one without even having to leave the house.
The web can save you money. It allows you to automate many processes that would normally take up valuable time, like taking orders or requests for information. It lets you communicate easily with your customers, providing what they need without them having to give you a call or come to your store.
It allows you to distribute content that would otherwise be very expensive to deliver including audio and video. If you are selling digital content that people are ready to pay for, the margins can be huge as the cost might well be same if you provide it to ten people or ten thousand.
You need to consider how much time and money you are expecting to spend on your website, and how long it take to see a return on investment. How many extra sales you need to pay for the development? How many more people will see what you are offering? Will it be worth the effort?
It is not all about the money off course, you might simply want to entertain, inform or provide assistance without an eye on the profits. And the web will let you reach as wide audience as you can, without the need of bag of cash. Just be clear about why you are building a website and think about what others will get from it.
Whatever your goals be realistic about what you can expect from the web. It will not be a miracle cure. So don’t expect that thousands of people to come flocking to your site as soon as it is launched. Building the site is only half the job and you have to actively promote and maintain the site if it is going attract visitors. It’s not easy to build an effective online presence. But if you are prepared to put in the time and energy rewards would be great.