As a yoga teacher, the digital world can be a little overwhelming if you’re just getting started. But with a little know-how, you can soon start building valuable relationships with your community online.
This might seem like a huge job, but it doesn’t have to be. You can get started with a simple one page website that just includes your teaching schedule so that potential students can find (and book!) your classes.
From there, you can go on to develop your website over time with information on how you can help your students, your yoga journey story and pages on your offering such as corporate and private yoga and events such as retreats and workshops.
Lots of yoga teachers I know use their personal Facebook page as their yoga business page. What they don’t realise is that you can only have a limited number of friends and you can’t take advantage of the features that are available to business page owners.
Sign up to graphic designing tools and start playing around with all of the graphic design tools, templates, and inspiration at your fingertips to create visual content for your website, blog posts, and social media.
Get used to snapping “moments” throughout the day that can be shared on social media and start building a bank of images to make the process of posting easier.
The beauty with digital is that everything can be tracked, traced, and backed up with data. Start learning more about your students and audience by getting into the data.
Make sure you connect everything up. Provide links on your website to all of your social media accounts using the platform icons and share buttons.
A very simple tactic is to cross-promote and this is something that most people forget!
Sign up for a free MailChimp account and do this today! This is the most important tool in your digital marketing toolbox. It’s super easy to set up a subscriber form on your website (or webpage!) to collect email addresses and you can even connect it to your Facebook page to collect email addresses there.
Always offer value in your email newsletters that will supplement your student’s yoga practice.
You could break down a different asana in each newsletter.
If the idea of this scares you, fear not! You definitely learnt something about yoga, philosophy, postures and anatomy during your yoga teacher training that you can share in words.
You’ll have noticed that video is everywhere on social media right now. Facebook in particular is on a mission to fill their platform with video. Use video instead of an image and you’ll be rewarded with increased organic reach.